Product: a complex of variable exclusive personal assistance services thus able to satisfy different and sophisticated customer needs; good quality of the product supported with several professional degrees, necessity to work out schedule of increasing personal professionalism by attending specific courses, trainings, seminar; establishment of easily recognizable brand name, at first your personal name, afterwards ability to create a little company and designing good marketing campaign;

Promotion: Advertising through the best ways to reach target group: visiting local Chamber of Commerce meeting, obtaining permission to place leaflets and brochures in target sports clubs, in corporate receptions, website, sending e-mail brochures to corporate workers, yellow pages posting, newspaper and magazine advertising; direct brochure delivery to posts in prestigious districts; necessity to obtain reference letters from all the clients to be able to use them in the future; being a public person by visiting many local event of potential interest.

Price strategy: working out the optimal competitive price which will offset all the costs and generate necessary income to motivate me as a worker and signal to potential clients that...

Golicic, Teresa M. McCarthy, J. Mentzer, (2003). Conducting a Market Opportunity Analysis for Air Cargo Operations, Transportation Journal, Summer.
Philip Kotler, Principles of Marketing, Prentice Hall Europe, UK, 1999. http://www.bls.gov/iag/wholeretailtrade.htm

http://www.marketingteacher.com/Lessons/lesson_swot.htm

http://www.netmba.com/strategy/SWOT/

Susan L. Golicic, Teresa M. McCarthy, J. Mentzer, (2003). Conducting a Market Opportunity Analysis for Air Cargo Operations, Transportation Journal, Summer. http://www.bls.gov/iag/wholeretailtrade.htm